Stuart Country Day School of the Sacred Heart
Project overview
Veracity Studios was hired by Stuart Country Day School, an all-girls Catholic school located in Princeton, New Jersey to help with the photography and video for their latest marketing campaign entitled “NOTHING STOPS A STUART GIRL.” The aim for the project was to highlight all the ways in which Stuart Girls are unstoppable in their everyday life through a variety of scenarios that matched their own unique talents, and personality.
Spanning the course of several months, the team worked on 15 different scenarios, with a total of 23 hero signature images, 97 final images, fifteen spots and one final 60 second spot that combined an original script and voice-over narration by the young women featured.
Aside from scheduling the most challenging aspect of the shoots were coming up with fresh new creative scenarios. The athletic department was one of the easiest to capture visually but Stuart didn’t want to focus solely on athletics, as that is just one fraction of what makes a typical Stuart girl awesome.
To help solve this, we enlisted the help of our talented storyboard artist Julian to help us better visualize what we wanted to capture. Whether it was in the library, or science lab we aimed to walk away with at least one signature image, and two to three additional options. The use of storyboards not only helped speed along the approval process for scenarios but helped us determine props, and alternative story options for each scenario.
In the end Stuart launched the campaign in a variety of different mediums including online digital, print, billboards and banners to help grow enrollment for the new year. The campaign was such a success that were retained to create additional imagery to continue the campaign into the following year.
To see more of our photography visit stuartschool.org
Client: Stuart Country Day School
Director of Photography: Joseph Gidjunis
Photographer: Justin Mayer
Producer: Claire McHale
Storyboard Artist: Julian Rowe
Video & Video Editor: Andy Hoffman
