Recent Project: PHLCVB Tourism

This past spring, we worked with the Philadelphia Convention & Visitors Bureau (PHLCVB) to create a library of photo and video content promoting Philadelphia to meeting planners and event attendees. PHLCVB wanted to create visuals that encouraged businesses and organizations to have meetings in the local Philly area. The main goal of the content was to showcase the city’s vibrancy and walkability. The images were to be used digitally on their socials and main website.
We focused on showcasing Philly’s fantastic food scene, beautiful parks, walking trails, and significant cultural attractions and neighborhoods for the shoot. The Veracity team sent out casting calls to real talent to keep with the genuine feeling the Convention center was looking for and worked with PHLCVB staff to identify and book popular restaurants to host talent for photos, video, and snack features.
In the end, the team walked away with work from seven different locations to create a sixty and thirty-second spot in addition to multiple seven-second website loops to be utilized on their website. We could not have been happier to help PHLCVB update its content library with fresh visuals to help aid Philadelphia’s hospitality and tourism industry. To see more of our photos, check out: https://www.discoverphl.com

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